Salesforce Marketing Cloud Specialist

Lazard is one of the world’s preeminent financial advisory and asset management firms. Our people and culture make the difference. While global in presence and reach, ours is a close, collaborative community of just over 3,000 professionals. Lazard is a place of continuous knowledge sharing, skill development and relationship building, where professionals grow and succeed together. Our entrepreneurial culture, flat structure and embrace of individual differences, allow creative ideas, original concepts, and unique perspectives to drive our business forward — and for careers to take flight.

Many of the world’s leading investors — from individuals to institutions across the globe — have entrusted Lazard Asset Management. We pride ourselves on uncovering the best investment opportunities for our clients. The purpose of our asset management business is to help our clients invest for the future — whether it’s for retirement, to grow and preserve inter-generational wealth, or to benefit the organizations that make our world smarter, healthier and more sustainable.

Lazard Asset Management is seeking a SalesForce Marketing Cloud Specialist to support the development and execution of its digital marketing efforts.

The Global Marketing team is responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for Lazard’s asset management business globally. Working closely with distribution channels, the team aims to help the business meet its corporate objectives.

The Salesforce Marketing Cloud Manager is responsible for leading the strategy, execution, optimization, and governance of all marketing automation and customer engagement programs built on Salesforce Marketing Cloud. This role partners closely with marketing, CRM, analytics, product, and technology teams to design data‑driven, personalized journeys that drive acquisition, retention, and revenue growth.

Key Responsibilities

• Build, configure, and deploy multi-channel campaigns (email, SMS, push, search, social, and display) using SalesForce Marketing Cloud (Email Studio, Mobile Studio, Journey Builder).
• Develop personalized content using AMPscript, dynamic content rules, and audience attributes.
• Partner with marketing teams to translate campaign briefs into technical specifications and production‑ready builds.
• Maintain and improve customer journeys, including audience entry criteria, decision splits, wait conditions, and exit logic.
• Execute campaign QA, including rendering tests, deliverability checks, data validation, and tracking code implementation.
• Monitor campaign performance and create reports, dashboards, and insights to optimize engagement.
• Ensure compliance with data privacy and deliverability standards (CAN‑SPAM, GDPR, CASL).
• Stay up to date on Salesforce Marketing Cloud releases and best practices to continuously improve campaign performance and platform governance.

Key Skills and Experience:

• 4–7+ years of Salesforce Marketing Cloud experience, including hands‑on use of Journey Builder and Automation Studio.
• Strong proficiency in SQL for segmentation and data transformations.
• Experience with Salesforce CRM and Marketing Cloud Connect.
• Strong organizational skills and experience managing multiple concurrent campaigns and projects.
• SFMC certifications preferred (e.g., Email Specialist, Marketing Cloud Consultant).
• HTML/CSS and AMP script experience is a plus.
• Presentation skills and desire to educate others on best practices for campaign design and execution.
• Ability to use software programs such as Excel, Tableau, and Power BI to create dashboards to report campaign results
• Possess a "can do," proactive attitude, alongside an elevated level of adaptability, self-motivation, autonomy, and initiative.

What We Offer

We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents and passions and will continue to invest in the development of your career.

We expect the base salary range for this role to be approximately $120,000-$150,000 USD. Various factors contribute to determining the actual base compensation offered, including but not limited to the applicant’s years of relevant experience, career tenure, qualifications, level of education attained, certifications or other professional licenses held, relevant skills for the role. Base salary is one component of Lazard Asset Management’s compensation package, which also includes comprehensive benefits and may include incentive compensation.

Does this sound like you?

Apply! We’ll get in touch on the next steps.

Representation at Lazard

Lazard is an intellectual capital business committed to delivering the best advice and solutions to clients. To achieve these objectives, we focus on attracting, developing and retaining the best talent. We believe that a workforce comprised of people who represent a wide array of backgrounds, experiences and perspectives creates a rich variety of thought that empowers us to challenge conventional wisdom, solve problems creatively and make better decisions.

Lazard was built on the premise that a multicultural firm can best serve a global clientele. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respecting and appreciating individual differences. Doing so has been core to our success for over 175 years. We are committed to sustaining an environment where every colleague is supported in their professional pursuits, can maximize their individual potential and contribute to our collective success.

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